Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the day. Is yours reaching its potential? In the... Read more
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers juggle dozens of logistical challenges on a da... Read more
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of social media platforms. The volume can be q... Read more
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable businesses can thrive even in uncertain times... Read more
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in part because of the pandemic. In the lates... Read more
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc on the supply chain and possibly your bot... Read more
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and more than 1,500 species — all of them with i... Read more
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple effects have succeeded, in part, by focus... Read more
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible — shared how their ingenuity not only got them... Read more
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the September/October issue of Floral Management... Read more