Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Spe... Read more
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with wh... Read more
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for — the new... Read more
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long vase life are two reasons Lisa Alary, CAFA,... Read more
With many weddings and events on hold, many event florists are struggling to find a path forward. Floral Management columnist and longtime florist Heather Waits has a suggestion: Use this ti... Read more
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh, AAF, is a planner — so determining how much... Read more
No doubt about it, this is an uneasy, bewildering time. Normal life has ground to halt for most Americans. But as restrictions ease, birthdays, anniversary parties, bar and bat mitzvahs, cor... Read more
Floral professionals have grappled this spring with the toughest decisions of their careers, including questions that require them to balance public, employee and personal health considerati... Read more
Bringing together 35 people for a high-volume event such as Mother’s Day can be quite a task. Here are some of my tips, based on decades of experience running our family business, Stein Your... Read more
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is right at your fingertips — and ready to be... Read more