There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming in store and some of the shop’s biggest be... Read more
In the January issue of Floral Management, Holly Heider Chapple was generous enough to share her take on challenges and opportunities in the New Year. The catch? Due to an editing error, in... Read more
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same report found that 37 percent of millennials g... Read more
In 2016, the Levy family — husband and wife Max and Marilyn and son, Brad — were taking stock of their family’s longtime business, Allen’s Flowers & Plants in San Diego. Business was boo... Read more
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to something torturous (purge the pantry of sugar, s... Read more
Ask many small-business owners how they survived the recession, and you’ll likely hear a few appreciative “thank-you’s” to a nice, tall cold one after work. Ask the folks at Michler’s Floris... Read more
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the floral industry honors outstanding achievement... Read more
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These are just some of the new flower innovatio... Read more