What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in Neptune, New Jersey, customers buy sunflowers... Read more
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad Denham of Arizona Family Florist. In the lat... Read more
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing store. A man writes a scathing blog post a... Read more
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers cooing. These are just some of the baby-the... Read more
This month in Floral Management, Jo Buttram, AAF, owner of Shirley’s Flowers in Rogers, Arkansas, walked contributing writer Katie Hendrick through some of her favorite and most profitable s... Read more
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture with an unexpectedly feminine shade. A two-... Read more
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already shopping with you. (In fact, some experts argue... Read more
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and bouquets directly to consumers has entered the... Read more