A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists has prompted some shop owners to consider t... Read more
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findin... Read more
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists must speak to a variety of ages and should ta... Read more
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying preferences,... Read more