Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store owner Denise Jefferies show boxes and pap... Read more
When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking for the victims, their families and frien... Read more
Growers in Florida had a visit from an influential state government official last week. Adam Putnam, Florida’s commissioner of agriculture, visited FernTrust in Seville, Florida, on Septembe... Read more
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more challenging by sustained loss of power around... Read more
As many communities, especially hard-hit areas of North Carolina, continue to wrestle with the immediate aftermath of Hurricane Matthew, floral industry members are taking stock of the damag... Read more
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve your sales and strengthen ties this summer... Read more
We say Father’s Day, you say, “Helllloooo, big spenders”? OK. Not exactly. Father’s Day may not be the most lucrative holiday of the year, but consumers are still dropping significant cash... Read more
A well-known florist in Sarasota, Florida, has sold the retail and wholesale arm of his business to dedicate more time to developing marketing and technology tools for the floral industry. A... Read more