On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of Ame... Read more
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That was the among the advice offered by the popu... Read more
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give presentations at the city’s biannual Home... Read more
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she qualify the caller as a new or existing customer... Read more
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and harshest time for flowers. Florists who want to... Read more
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at Firecracker PR and a contributing writing... Read more
