A joyful one-minute video that captures the positive feelings a gift of flowers generates took home first place honors in the American Floral Endowment’s #FlowerLoveVideoContest. The winning... Read more
To make sure consumers get those messages, SAF conducts nationwide strategic public relations campaigns to generate positive floral stories in the news. Many campaigns are backed up by scien... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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