Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And they let the pop star know it. “When one of... Read more
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of Americans buying flowers for Valentine’s Day... Read more
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t use that kind of gorgeous foral inspo duri... Read more
For most of the world’s population, an entire season has come and gone with hardly any activity outside of the house — minus masked trips to the grocery store or pharmacy, or long walks or r... Read more
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts institution transforming a musical performan... Read more
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give presentations at the city’s biannual Home... Read more
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of... Read more
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic way: sweatshirts. Earlier this week Canale h... Read more
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s advice from Tim Huckabee, president of Floral... Read more
Ever have to fight through the stereotype that men don’t like flowers — or that flowers and gardening are passions best left to the staid? Last weekend, The New York Times gave florists ever... Read more
