Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loyal followe... Read more
If your social media posts sometimes run together, you’re not alone. (“Did we promote that already?” “Haven’t we run that photo recently?”) “From so... Read more
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board advertising a free rose to anyone with the... Read more
Social media can be overwhelming and a massive time suck. It can also be an invaluable tool for inspiration, communication and promotion — if you set it up in a way that minimizes distractio... Read more
