Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third... Read more
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch. Graci’s Flowers & Gifts in Sellinsgrov... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
© Society of American Florists