From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years, he formed, purchased, and sold more than 2... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018, the association’s 134th Annual Convention a... Read more
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to apply for recognition by the American Academy... Read more
