Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on your Google Business Profile. “Thousands... Read more
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three days later, her Algona, Iowa shop’s Googl... Read more
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August issue of Flor... Read more
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who will share his insights during SAF Orlando 2... Read more
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a company that specializes in helping flori... Read more
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be surprised to discover that Google indicates y... Read more
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and preve... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
By Joe Aldeguer Did you know you can use the Google Search Console to monitor the health of your website’s SEO? Doing so is easy! Here’s how. First some background. Even with Google’s... Read more
Starting this month, Google is “marking” websites that aren’t using HTTPS, the secure protocol that encrypts communication between your browser and the site you’re visiting. In other w... Read more
