When he was studying to be an accountant in college, Monty Pereira never imagined he’d find himself in the floral industry. Today, he is the proud general manager at Watanabe Floral in Honol... Read more
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral industry. Now, as their marketing assistan... Read more
The beginning of the school year is a great time to make connections with teachers and students to bring awareness to career opportunities in your business and cultivate a pipeline of worker... Read more
When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without exception,” he says. “And we’re not goi... Read more
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night? You’re not alone! Fortunately, the industry has... Read more
Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the inaugural Green Career Week, an initiative... Read more
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak to students about career opportunities in t... Read more
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents. They taught him how to garden and took him... Read more
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers within their businesses as part of Green Caree... Read more