Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual convention September 21-23. The competition o... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly endless stretch of time doesn’t even cover ho... Read more
The USDA has announced the second round of aid to assist growers with the impact of COVID-19 — and this time, the payouts will be bigger. Coronavirus Food Assistance Program 2, or CFAP 2, wi... Read more
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated for floriculture growers to receive direct... Read more
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion allocated in the March 27 Coronavirus Stimul... Read more
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers, according to a recent survey conducted by... Read more
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright white chrysanthemum with a perfectly green... Read more
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm Springs 2018, the association’s 134th Annua... Read more
Congresswoman Visits SAF Member Grower
When Rep. Julia Brownley visited The Sun Valley Group’s Oxnard, California, location on May 7, the congresswoman toured the company’s facility, met with employees, talked industry issues — a... Read more