Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury shops is th... Read more
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers. (And even if there were ample designers to... Read more
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking up a group hobby that also builds morale,... Read more
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with wh... Read more
You’ve probably heard this depressing statistic: In 2000, there were about 24,000 retail florists in the United States. By 2020, that number could drop to 12,000. In other words, 50 percent... Read more
When Manny and Clara Gonzalez first bought Tiger Lily, their Charleston, South Carolina, floral business, they thought: How hard can this be? “The store [back then] had one employee, a part-... Read more
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad Denham of Arizona Family Florist. In the lat... Read more
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according to Jeff Pruitt, chairman and CEO of Tallwa... Read more
