When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a witty, memorable hashtag. #AreYouFauxReal is... Read more
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy online, you should be focusing at least som... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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