The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute shoppers. SAF has created new, customizab... Read more
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays — and looks ahead to Valentine’s Day. Those wo... Read more
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and... Read more
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up significantly more on December 24 compared... Read more
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday season? Send your stats to the media and th... Read more
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the associated spending events (Black Friday,... Read more
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with the morning news show throughout the month... Read more