Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of American Florists’ survey about 2022 winter... Read more
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package includes: A col... Read more
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers,... Read more
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package. The Holiday Planning Package includes: A col... Read more
Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hu... Read more
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales with the Holiday Planning Package. The Holid... Read more
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking for people,” she says. Her postings on Fac... Read more
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry. There’s still time to register! You won’t... Read more
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year. One challenge all retailers need to overco... Read more