The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers. The Ipsos Consumer Tracker, a bi-weekly s... Read more
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business, EMY Custom Flowers in Mahopac, New York and... Read more
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, howeve... Read more
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. T... Read more
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. I... Read more
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If you’re posting sporadically and haphazardly, y... Read more
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers (who migh... Read more
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position your... Read more
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same renovation and refresh projects they started b... Read more