Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of American Florists sent to retail members last... Read more
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of American Florists’ survey about 2022 winter... Read more
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing writer Laura Drummond spoke with several flor... Read more
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of Ame... Read more
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in your head, you still have time to pull off... Read more
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers in-store, and net holiday sales. But how are flor... Read more
Valentine’s Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years of pandemic sales in the rearview mi... Read more
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers (who migh... Read more
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy and how many employees you’ll need to hand... Read more