With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers,... Read more
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business, EMY Custom Flowers in Mahopac, New York and... Read more
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking up a group hobby that also builds morale,... Read more
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers and wholesalers interviewed for this article... Read more
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during holidays. Nearly 40 percent of orders for Mother’... Read more
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and... Read more
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season. Wildfires, heat and dryness can all affect the... Read more
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees — who have helped you weather a most unusua... Read more
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your email’s subject line fails to catch your audie... Read more
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and Garden in Portland, Oregon, counts on the mo... Read more