The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package includes: A col... Read more
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers,... Read more
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, howeve... Read more
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. T... Read more
Take a glance at a few headlines and it can be hard to make sense of what’s happening with the economy. For instance, inflation was down from 8.2 percent in September to 7.7 percent in Octob... Read more
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra su... Read more
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package. The Holiday Planning Package includes: A col... Read more
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption suggestions — to help streamline your marketing... Read more
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by creating your annual budget. In the latest is... Read more
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers in-store, and net holiday sales. But how are flor... Read more