When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. I... Read more
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like a stocking full of coal. According to IPS... Read more
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If you’re posting sporadically and haphazardly, y... Read more
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the latest issue of Floral Management, contribu... Read more
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their lean staffs. How can you show gratitude t... Read more
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah, Kwanzaa and ringing in the New Year are typic... Read more
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions, activities and gifts that bridge the dista... Read more
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same renovation and refresh projects they started b... Read more
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for December holidays — and feeling optimistic abou... Read more
Thank you for your membership Read more