Through the power of 4K projection technology, floor-to-ceiling screens, and a meticulous recreation of a family’s dining room, Teleflora recently orchestrated a surprise holiday meal experi... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply what could be better. Floral finance wiz Der... Read more
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a cheeky reference to Women’s Day; Food Network m... Read more
It’s time again to deck the halls. Tempting though it may be to simply hang a wreath or some lights and be done with it, you’ll draw more customers and score more sales if you cr... Read more
Before you can even say, “Deck the halls,” the holiday season will be once again be upon us. (Funny how time seems to speed up every fall…) You can be sure your customers will have ump... Read more