Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow their collection or buy for friends and fam... Read more
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of pl... Read more
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findin... Read more
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in houseplants, a recent study shows that pl... Read more
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner? That’s just one of the questions addressed i... Read more
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of... Read more
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants. Last year saw an influx of people with an i... Read more
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words: kindness, patience, and positivity. He keeps th... Read more
