Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II, the enormous Venus flytrap with an appeti... Read more
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril Nell, Ph.D., AAF, former president of the... Read more
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their plant sales recently received some much neede... Read more
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As people hunkered down and looked for ways to... Read more
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal spaces often found in city living. And the... Read more
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced ways) to help clients incorporate more pla... Read more
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng—it’s all about aesthetics, biology and companionship. Cheng, author of ‘The New Plant Pare... Read more
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via Instagram stories. The shop’s must-see IG content... Read more
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has only heightened the desire to purchase house... Read more
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing, and a member of the Society of American Fl... Read more
