Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others (59 percent) and themselves (54 percent) wit... Read more
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this year, some florists are optimistic that dema... Read more
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a trace of bitterness in their heads). Doing so... Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset” WebBlast, presented by the Society o... Read more
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s Flowers will host “Bubbles, Scrubs and Backr... Read more
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF... Read more
