A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks ago in New York City on Oct. 7, the Socie... Read more
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society of American Florists’ annual feel-good init... Read more
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers (hello, TikTok!). But how do you get followe... Read more
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvia Cup Desi... Read more
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the rise, wit... Read more
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media platforms. Becoming a videographer may fe... Read more
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management co... Read more
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners w... Read more
