Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Fo... Read more
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a f... Read more
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a... Read more
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral Design in Manhattan. Beside the display,... Read more
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the world of Instagram. Their secret allure? Head... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-seco... Read more
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune — and received a big high-five from the flor... Read more
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in the state, winning many high-profile jobs i... Read more
