If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of Amer... Read more
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy, however, means first getting the word out — a... Read more
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day. The bad news: You have no idea what to sa... Read more
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an interview request from Krista Miller, a repo... Read more
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings of your design room for the whole world to... Read more
If you’ve followed our advice and reached out to the media to generate some Valentine’s Day coverage, you likely have a big interview coming up. Remove the butterflies from your... Read more
