Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing floral professionals today — and industry memb... Read more
In its role as the voice of the floral industry, SAF attended events in support of Reps. Jimmy Panetta (D-CA) and Mike Conaway (R-TX). Rep. Panetta is a strong supporter and friend of the fl... Read more
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online newsletters, Wednesday E-Brief and Saturday... Read more
The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association.... Read more
