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What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight customers at her shop, Department of Floristry... Read more
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During... Read more
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last weekend in Philadelphia was simple: She w... Read more