With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both “Best in Show” and “People’s Choice” in the... Read more
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of American Florists’ resources to help remind... Read more
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not), several types of lilies can cause renal failur... Read more
Need to go big — and remarkably bold — for a summer wedding? It’s time to think lilies. Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and T... Read more
