Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The Society of American Florists’ second course... Read more
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t know anything about the flower business, bu... Read more
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What are the most important decisions you make... Read more
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the milestone with them. In a feature article on... Read more
The worst of South Carolina’s historic flooding may be over, but the cleanup won’t be easy — or fast. So far, 19 people have died in the floods and more than 300 bridges and roads are still... Read more