The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. Whi... Read more
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday. In the latest... Read more
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member offer an arrangement that is $49.99 or $4... Read more
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they are pricing items. “Subtle tweaks to prici... Read more
