Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired and emulated. Among them: Marty and Jane Lo... Read more
Dotting the i’s and crossing the t’s can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for members to apply for two specia... Read more
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both), consider applying for recognition in the A... Read more
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the floral industry honors outstanding achievement... Read more
Just one stop remains on the 2017 American Grown Field to Vase Dinner Tour: The pop-up dinner series and winner of Floral Management’s 2017 Marketer of the Year award is headed to FernTrust... Read more
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members... Read more
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides outside the city limits earned Carolyn and V... Read more