Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this Mother’s Day.” That’s just one of nine copy-an... Read more
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in Lake Forest, Illinois has created flower c... Read more
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of art. Several months ago, Jackie Levine, mana... Read more
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try something different. Realizing that customers... Read more
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content ideas for the holiday, including suggested d... Read more
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect meaningfully with customers through social me... Read more
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift supplier catalogue, Jennifer Procaccio of Enc... Read more
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Fo... Read more
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a f... Read more