Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to collect volu... Read more
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City, Utah wholesaler buys from during the country’... Read more
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart, Signage You’re acutely aware Mother’s Day is... Read more
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you or someone you love. #stressawarenessmont... Read more
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals lack the time to be intentional with their ma... Read more
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent s... Read more
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying preferences,... Read more
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and... Read more
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on their continued business? Not unless you follo... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Nancy White,... Read more
