In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get the recogni... Read more
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a healthy new diet and exercise routine, financia... Read more
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah, Kwanzaa and ringing in the New Year are typic... Read more
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms (now featuring masks and plexiglass shiel... Read more
Grandparents Day, a day focused on honoring grandparents around the country, is September 13 this year. This day is an opportunity for your customers to show their appreciation and love to t... Read more
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social distancing practices are still in play across the c... Read more
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of Tillie’s Flower Shop in Wichita, Kansas, who of... Read more
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily presence on social media — sharing heartf... Read more
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite Your Business series, the Society of Amer... Read more
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements — pretty placeholders that hint of real blossom... Read more
