Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a common comment on the Society of American... Read more
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in Prescott, Arizona, Rakini Chinery, AAF, AzMF,... Read more
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop promotions proper attention. Nothing like a new... Read more
It’s the final, year-end push, and you’re trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can you keep the energy up in your... Read more
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Fo... Read more
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a f... Read more
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went viral, generating thousands of retweets and sha... Read more
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists, every year in business is worthy of a celebra... Read more
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email signature. No longer just an afterthought... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
