If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of Amer... Read more
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the questions aren’t always rosy. Are you prepared... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of flowers.... Read more
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red roses and increased prices, painting a worri... Read more
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s return to business following a six-week h... Read more
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of... Read more
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to... Read more
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday efforts. “Mothers have Mother’s Day. Lovers hav... Read more
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its observance. Wo... Read more