The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact. “The entire... Read more
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a radio broadcast for WTOP in Chevy Chase, Mary... Read more
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful marketing tool that can help increase your... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important message permeated the day: Flowers reduce... Read more
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is over, the goo... Read more
Davonna Lowry still isn’t sure how the media ended up covering her shop’s participation in the Society of American Florists’ 2019 Petal It Forward event, but amid the pouring rain a camerama... Read more
Petal It Forward is known as the Society of American Florists’ annual feel-good initiative that spreads the power of flowers, but the event is also an important marketing tool that can help... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail florists are positioning themselves to del... Read more
