How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading up to Valentine’s Day. SAF and other flora... Read more
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the spokesperson for your business and the local f... Read more
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no exception. With the backdrop of an ongoing global... Read more
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big day. Basic Signage While it feels like the wh... Read more
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than that, Petal It Forward can help increase your... Read more
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s return to business following a six-week h... Read more
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent webinar, “Social Media Strategies for Flor... Read more
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a recent Society of American Florists webinar,... Read more
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all segments of the floral industry made time to... Read more
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an interview request from Krista Miller, a repo... Read more
