Smart, forward-thinking businesswoman. Dedicated (and hilarious) friend and colleague. Devoted daughter. Loving mother. All around bright light. These are just some of the descriptions being... Read more
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve your sales and strengthen ties this summer... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
© Society of American Florists