The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams this weekend: Costly and all-to-common mis... Read more
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by your store, distracted by a growing to-do li... Read more
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to boot. Napanee Blooms, which opened in Napanee... Read more
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the Alexandria, Virginia shop windows with au... Read more
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists partners with FloralStrategies, a company foc... Read more
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas signs and displays at the front entrances of... Read more
A 111-year-old flower shop in Ohio got a reinvigorating shot of merchandising and display advice earlier this summer after FTD sent in an expert for a ultra-fast makeover that the owner says... Read more
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City florist in the campaign. In what the Washingt... Read more
