A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists must speak to a variety of ages and should ta... Read more
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her demographic in a lengthy feature for the... Read more
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same report found that 37 percent of millennials g... Read more
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents, anthurium, fiddle leaf figs and monstera.... Read more
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and inspiration during “Age-Appropriate Allure:... Read more
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are reliable, hard-working, prompt and willing to grow... Read more
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunitie... Read more
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon among hip millennials (and even some of the... Read more
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home Builders, “millennials, who are entering th... Read more
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City florist in the campaign. In what the Washingt... Read more