One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier... Read more
Get ready. This year, Cyber Monday on Nov. 28 is expected to be the “largest online shopping day in history,” according to Forbes magazine. If recent trends are any indication, many of the s... Read more
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you’re struggling to get these younger buyers into your shop... Read more
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how and why th... Read more
“Can I get your phone number?” Attendees representing 19 different states (and the District of Columbia) with anywhere from two to 40-plus years of floral industry experience flo... Read more
