Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A 2022 study... Read more
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any customer feedback — including praise. Resp... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year — mostly due to price increases — and volume w... Read more
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outlets that di... Read more
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of Amer... Read more
Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for mom? Two trusted sources say there is plen... Read more
The weeks leading up to Mother’s Day can be chaotic, and floral professionals, who are often short staffed, need all the help they can get. Enter: Artificial intelligence. This year, floral... Read more
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s Day ad campaign. “The Hardest Part: A Tele... Read more
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim a... Read more