The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outlets that di... Read more
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim a... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the Society of American Florists about their a... Read more
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American Florists ahead of Valentine’s Day about the... Read more
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of Americ... Read more
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or... Read more
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these business... Read more
Ahead of Mother’s Day, news publications and companies are using negative ads and content references to disparage floral gifts — and the Society of American Florists is once again stepping i... Read more
